A profound blunder made by most first time website owners is that they don’t realize the impact of a website’s look and feel. A sub-standard designed website can make a bad impression for your visitors and turn away potential clients. On the other hand, if done right, website’s look and feel can not only attract visitors, but encourage them to become your customer. Stanford University’s WebsiteCredibility Research states that “success of most websites hinges on credibility.” We believe that online success can be measured by achieving a specific goal that will increase our clients’ bottom line. A goal can be anything that triggers users to take actions such as:

• Register personal information
• Make a purchase online
•  Fill out a survey
•  Click on an ad
•  Contribute content
•  Download software
•  Bookmark and return often

How do we achieve these goals with design? We’ve studied behaviors of over 100 websites and its visitors and created these important standards based on our findings as well as the implications from the WebsiteCredibility Research:

Usability: Site should be easy to navigate and should lead users to take action.
Attention to detail: All functionalities and links on the site should work properly.
Design: Design of the site should be of highest quality and appropriate to subject matter.

If you’re looking to turn your website into an attractive marketing tool that attracts potential customers, please contact us for more information.